In the list of business people who have made it in China, Richard Liu tops the list. He is a man who made good out of a bad situation and ended up creating a multi-billion dollar franchise. Richard Liu was born in China to a middle-class family. He attended the University of China and nurtured his passion for technology while in college.
Richard Liu’s early life
After graduation, he began working with a Japanese company that had operations in China at the time. While working for the company, he assisted them in natural market supplements and was later promoted to head of the computer department. When Richard Liu left Japan Life, he set out to put his own business in Beijing. Using money he had saved, he rented retail space and stocked it with magneto-optical products. Given the numerous entrepreneurs selling the same products he was, Richard Liu focused on selling genuine products while providing quality services to customers. In a few years, he had set up numerous retail shops in different locations in China. When the SARS epidemic hit the country, Richard Liu could no longer sell products from the counter. It was then that he revised his business model and set up an e-commerce venture.
Richard Liu launches JD.com
He named the business JD.com. Using his tech skills, he set up a platform that has since become the largest online business in Asia. To stand out among his competitors, Richard Liu leveraged high-end technology to ensure that his customers receive their orders promptly. In the last couple of years, he has hired thousands of employees who cater to more than 300 million clients who have subscribed to JD.com. The company has expanded its horizons to the United States and looks forward to conquering new markets in other countries. Under his leadership, the company has ventured into sustainability programmes to protect the environment. The company is running numerous charity programs to help low-income communities in China and its environs. Richard Liu achievements have also made him one of the wealthiest people in Asia with a net worth of $12 billion. Apart from managing his business, he is a family man with a wife.
Source of the article : http://corporate.jd.com/richard-liu-jd-ceo-about