Doe Deere Sticks to Social Media and Avoids Mainstream Television Advertising

 

Doe Deere is known as a cosmetics genius. She is the woman that has come and changed the whole makeup industry, and the praise has continued because she is so unique. It is goes without saying that her brand is thriving, but many people don’t understand how she is doing this without a mainstream advertising campaign. That may be the most interesting thing about her. She doesn’t have the high dollar commercials or the print ads that make people stop and stare. Doe Deere is a genius in that she realized that she didn’t need any of this. She may be the first cosmetics CEO that has realized that the Internet, a free vehicle for building an audience, is all that one really needs to maximize their return on investment.

 

The best thing about a company like Lime Crime, the company that Doe Deere founded, is that it is connected to a social media atmosphere. Women are praising this company. They are talking with one another and giving this brand high accolades online. More than a million people are connected to the Lime Crime Instagram profile. This is something that Doe Deere hyped up in the beginning, and she has continued to do this. That is what makes this cosmetics line that she launched so valuable.

 

Many people will get started with the Internet advertising in the same way that Doe Dree has done. The problem is that most entrepreneurs do not stick with this. They try to spread their advertising over multiple sites and apps and fail to maintain a level of consistency. When they fail to update their Facebook or Twitter accounts their potential customers will lose interest. These customers will roam until they come across someone else that has created a new and interesting concept. The thing that has helped Doe Deere is her passion about her brand. She has made sure that she has stuck with this brand over the years.

 

There definitely has been a lot of talk about this brand. It has become the thing that people look forward to seeing because the colors are bold and out of the ordinary. This is the personality that Doe Deere has as well. Her demeanor intrigues customers and gives them some entertainment. Her style tips provide consumers with new options for their wardrobe. All of this helps her promote her cosmetics brand to the wired millennials.

 

Visit www.doedeere.com for more details.

 

 

March 24, 2017

Posted In: Women in Business

Tony Petrello’s Leadership Performance At The Highly Acclaimed Nabors Industries Provides Highly Positive Results Within A Fiercely Competitive Industry:

Persons who are aware of the leadership performance of Tony Petrello find his level of skill incomparable: and this is true. The oil rig servicing and manufacturing industry is very competitive, by design, and, frankly, quite complicated. It is wrought with regulations, and all sorts of risks. However, Tony Petrello takes all challenges in stride: It is just another day at the “salt mines,” if you will, for Petrello.

Where does Tony Petrello attain this level of extra-ordinary confidence–especially in an industry where the risk of “oil spill,” remains two unmentionable words? Perhaps, it is Petrello’s reputation as a mathematical genius. Possibly it is his Ivy League education. Whatever the reason, Petrello seems quite suited to the role of the CEO of giant, international oil and gas servicer and producer: Nabors Industries.

Getting to the root of the matter: Tony Petrello, from his earliest days: was considered a mathematical wizard. He picked up on mathematical problems and was able to solve them, effortlessly. This talent allowed him to attend the prestigious school of Yale University. It is at Yale, that Petrello, earned two Mathematical Degrees: one Degree was a B.S. Degree in Mathematics; and the other Degree was an M.S. Degree in Mathematics. He matriculated, next, to the eminent college of Harvard Law School. It is at Harvard where Petrello earned a J.D.

He launched his commendable career at the international law firm of Baker & McKenzie: a firm established in the 40s. Since the time, of Petrello’s tenure, the firm has “updated its brand.” It is now Baker McKenzie–dropping the 40s’ style ampersand.

Not surprising, of course, due to Tony Petrello’s reasonable level of intellect: He became the firm’s Managing Partner–a post which is full of responsibility and requires a high-level of communicative ability. Petrello, to say the least, was very successful, with regard to this endeavor: he worked out of Baker McKenzie’s New York location.

Naturally, a leader of Petrello’s intellect, is always open to leadership opportunities: he came on board, after his successful tenure at Baker McKenzie, at the international oil and gas rig servicer, provider and producer, of Nabors Industries.

He naturally assumed a leadership role, eventually, assuming the post of CEO. He has invested in the company, and has done well compensation-wise.

Too: Petrello is very protective of his employees and his stakeholders, alike. He assures security and confidence of his operators, by deploying the best in high-tech equipment and software applications–at the well-drilling site. He assures his stakeholders are afforded with a dividend, despite the high-level of risk–characteristic of the industry–and general market volatility.

Along with his performance of CEO: he also is Director of Stewart & Stevenson. This company is: a highly established manufacturer and distributor of services and products–supplying the oil and gas industry, the construction industry, the power generation area, transportation industries; and, mining and agricultural markets. It serves a customer-base within the domestic marketplace as well as a worldwide clientele. It was founded in Houston, Texas at the beginning of the 20th century.

Tony Petrello also serves as a Director of Texas Children’s Hospital:

The healthcare organization, of Texas Children’s Hospital, located in Houston, Texas is a non-profit healthcare organization. The healthcare institution’s mission is to provide a happier and healthful future for women and children, within the international community. It assures this objective, is achieved, by providing superior care of the patient, educational resources and research. The healthcare provider, continually, receives a top ranking, as one of the top pediatric healthcare institutions, within the country.

Tony Petrello provides leadership to Nabors Industries.

Nabors Industries operates and owns the largest land based drilling rig fleet–the world over. It is listed on the New York Stock Exchange.

The company is a significant provider, too, of off-shore drilling rigs within various global markets and the U.S. The company provides, its customer-base, with Directional Drilling Services.

It possesses many state-of-the-art technologies and makes use of these technologies, within various world regions. The technologies are relative to the gas and oil markets.

The company, makes the best of the advanced technologies, by providing its customer-base, with a very well-trained and skilled labor force. The company’s objective is to set substantial operational records, in order to improve overall safety and precision at the job-site. Nabors Industries, is, definitely, under Tony Petrello’s direction, changing the industry, favorably, by leaps and bounds.

March 23, 2017

Posted In: Business Expert

The Copa Star: Redefining Luxury Hospitals In Brazil

When it comes to medical care in Brazil, the Copa Star is one of the premier hospitals, providing some of the best services in healthcare and healthcare. The Copa Star is one of the few hospitals in Brazil that are known to be luxury hospitals. The one things that set The Copa Star apart from other hospitals in Brazil is the fact that their services are of such a high quality, that they have received the title of being a hospital with five-star facilities. Many hospitals in Brazil have tried to achieve this feat, but few have been successful in gaining this status for themselves.

When The Copa Star was in its infancy, there was a sudden need for luxury hospitals with some of the best services. When people have to be admitted to a hospital, they are in a foreign place where they might not have been before, which can be a little unsettling for some. When someone is about to undergo surgery or is recovering from something, being in a comfortable environment goes a long way into speeding up their recovery. However, when a person goes and stays in a luxury five star hotel, they rarely feel uncomfortable and unwelcome, which significantly improves the quality of their stay, The Copa Star realized this need and thus tailored the suits of the hospital to look like a five-star hotel which will make the patients staying there feel at ease, being able to recover much faster as well. When one walks into the hospital, it can be easily mistaken for a five-star hotel, complete with all the luxury services that one would expect in such a posh place. From the inside and out, The Copa Star redefines luxury healthcare.

However, getting roped up in all the glamor and luxury of a hospital is good, but a hospital should be able to do the things that a hospital should do – provide healthcare facilities. The Copa Star doesn’t just provide good healthcare; they aim to offer some of the best. In the past, numerous talented people have put their trust into The Copa Star and have been operated for various ailments. From actors to politicians, The Copa Star has seen a quite high caliber of people but still stands by the fact that all their patients are treated with the same amount of respect and are given the best of services. View the design at RafArquitetura.Com

The hospital aims to provide the best services to its patients in healthcare and medical services. The Copa Star’s neurological and cardiological departments especially have received a lot of light and are some of the best in the field. The Copa Star employs only the best, experienced professionals to provide their patients with the best healthcare facilities. Visit their profile page on Facebook

March 12, 2017

Posted In: Business, Lap of Luxury, Technology

Manaira Shopping Mall: A Brilliant Place by Roberto Santiago

Roberto Santiago is considered a great Brazilian entrepreneur who built the most amazing shopping mall in the city of Joao Pessoa. The name of that shopping mall is Manaira Shopping Mall which is equally popular among residents as well as tourists. Roberto Santiago was born on 16 July 1958 in Joao Pessoa, and he has a great passion for his native city. For his basic education, Santiago was sent to the Pio X-Marist College. For professional education, he attended the University Center for Joao Pessoa where he studied Business Administration. He joined Café Santa Rosa to begin his professional career. His employer company had a good reputation for manufacturing utilization and decoration products with the help of unique techniques. Roberto Santiago worked in different companies and learned how to make money by running a successful business. He used his knowledge and experience to build the most beautiful and amazing mall in the city’s heart. He is also a sportsman who won many kart and motocross championships.

Today, Manaira Shopping Mall is not only the largest shopping in Joao Pessoa but also the best one. It is famous for many of its features especially the friendly environment. There is everything for everyone like leisure, fun, and comfort. Roberto Santiago’s native city is popular in the world for its amazing sunset, beautiful beaches, and delicious cuisines. He felt that the city lacked a unique shopping mall which could add to its popularity. Therefore, he started to work on the concept of Roberto Santiago Manaira Shopping Mall. Today, it is the center of entertainment and fun in the city, and people especially families love to visit it. It offers everything that one could think. One can find here bowling alleys, electronic amusement park, ballroom, and movie theaters. The cinema at the Manaira Shopping Mall is a great attraction for everyone. It has over ten rooms, and all of them are equipped with the latest instruments. The cinema’s room is categorized as 3D rooms and VIP rooms. The seating arrangement is like a football stadium. Just outside the cinema, there is a bar where one can find drinks, candy, and gourmet popcorn.

The electronic amusement park at the Manaira Shopping Mall is given the name of the game Station by Roberto Santiago. There are two-hundred games installed on an area of eighteen hundred square meters. Gourmet Space is another popular section of the mall where one can enjoy hamburger and steakhouse. The Food Court is the best place to enjoy a variety of rich cuisines. The Domus Hall is the biggest concert hall in Joao Pessoa, and it is located on the rooftop of the mall. The entire area of the hall is air-conditioned, and it is equipped with the latest acoustic instruments. Read more on blogdogordinho.com

March 11, 2017

Posted In: Business, Entertainment, Fashion

Brad Reifler: How the Presidential Candidate will affect the American Economy

According to PR News Wire, Brad Reifler is a well-known serial entrepreneur who is based in the United States. Reifler is also an investment advisor who has helped many entrepreneurs in making sound investment decisions.

He is the founder of Pali Capital, Forefront Income Trust and Forefront Group. At the moment, Brad Reifler works as the Chief Executive Officer of Forefront Capital.

Bloomberg revealed that the United States will soon be electing their president. According to Brad Reifler, the presidential race is heating up each passing say, and many Americans are wondering how each of the presidential candidate’s plans will change their livelihood.

It is, however, impossible to understand the policies of the presidential candidates before they have been put into action. The two most important presidential aspirants have revealed some features factors that might have a lot of impact after their win.

Hilary Clinton and Donald Trump are currently the presidential candidates, and they both claim to simplify the tax code and at the same time make it more accessible to the middle-class American citizen. These candidates have, however; the candidates have not revealed how they would proceed with the simplification process. Learn more about Brad Reifler: http://www.huffingtonpost.com/author/bradreifler-226

Hilary Clinton tax reshaping efforts are expected to be directed to make around one million dollars. Experts in the country say that her plans will affect several areas in the life of the average American. In most of her speeches, Clinton says that she has a keen interest in incorporating some complexity in the process of calculating capital gain taxes.

In the past, the capital gain taxes were mostly calculated based on the income bracket of an individual. Using Clinton changes, the capital gains are expected to be taxed according to how long an investor has held them.

On the other hand, her close competitor, Donald Trump wants to simply the taxes for the American citizen by condensing the current tax brackets to form a handful income level. Apart from simplifying how the taxes for the citizens are calculated, Donald Trump has also said that he will increase the limit especially on the deduction for both married and single people.

The presidential candidate has also promised to repeal several existing taxes that affect people in the upper class.

March 7, 2017

Posted In: Clinton

The New Market Leader for Lip Balm Sales

The Evolution of Smooth may be an unfamiliar name to many. For those who are already acquainted with this brand, it is certainly recent knowledge. Regardless, notice must be taken as this small start up is quickly climbing to the top of the lip-balm market. In fact, the company has now established themselves as the second best-selling lip balm in the nation according to Kline research firm. The founders of the Evolution of Smooth were able to accomplish this feat by strategic methods in both design, manufacturing and advertising.

Understanding the outdated design of other brands of lip balm, EOS decided to take a chance and create a new standard. After considering many different models, the founders of EOS elected to use a spherical design. They were also focused on ensuring the product was enjoyable to use by their consumers. Another special feature of EOS lip balm are the countless different flavors and colors that are available to choose from. This gives users more flexibility and options for wearing lip balm.

In terms of manufacturing, the team purchased their own manufacturing facility instead of exporting their production. Evolution of Smooth.com wanted to have increased oversight and control. Now they know exactly what methods and practices are being used to produce their products. Furthermore, they don’t have to negotiate with manufacturers about prices and other common issues allowing more flexibility and control.

The final strategy of the team was to market their product to a target demographic. As female millennials, ages 25-35 were the audience, EOS lip balm chose specific avenues of advertising to appeal to this audience. They established themselves in the social media world by growing their own platforms as well as sharing their products with popular individuals. EOS was also able to enter into the music industry by working with stars such as Britney Spears and Demi Lovato.

Want EOS? Get the products on Ulta or via the Evolution of Smooth website.

https://evolutionofsmooth.com/hand-body-lotion.html

 

March 3, 2017

Posted In: Lip Balm Market

The Reverse Showroom Technique And How It’s Made Fabletics Successful

Fabletics, the Kate Hudson’s workout clothing line, has taken the fashion industry by storm and with good reason,-it offers a broad range of quality and highly fashionable fitness clothes at an affordable price. Their workout clothes are not only stylish but also comfortable, easy to clean, non-fade, and hold up their shape. Fabletics competes with high-end fitness apparel companies like Lululemon and Athleta and offers the same high quality at half the price, a strategy that has endeared it to its users.

 

Most brands don’t focus on the after-sale service as much as Fabletics does. Fabletics enjoys rising popularity due to its innovative monthly subscription model. On signing up, users are asked to take a short survey on their preferred workouts and style. This data is then used to curate fitness outfits for the user. Most users prefer the VIP membership of $ 49.95 per month that comes with a complete $25 outfit on signing up. Fabletics offers discounts, custom fit clothing, and free shipping to its VIP members. Members can choose the ‘skip the month’ option if they opt not to buy anything that month.

 

In an era where e-commerce stores are sprouting like mushrooms, it comes as a surprise that more than 50% of consumers still prefer to shop in physical stores according to the 2016 Goldman Sachs’ DotCommerce Report. Most apparel consumers prefer the flexibility of experimenting with different textures, colors, and testing for a fit that comes with shopping in brick and mortar stores as compared to online stores. However, having started as an online store, Fabletics has been so successful that in a span of three years, it boasts of a revenue of over $ 250 million and eighteen physical stores. It is looking to build more stores in the coming year. In a recent report, The Fabletics team attribute their immense success to perfecting the ‘reverse showroom strategy’ used by Apple and Warby Parker.

 

Reverse showroom strategy involves targeting consumers who browse online for products but purchase them in brick-and-mortar stores. This technique has seen the overall increase of Fabletics members, increased brand loyalty, and better relationships with the local markets. Fabletics has integrated their website and local stores so seamlessly that when trying clothing in a local store, the information is stored in the website’s shopping cart. This has led to an increase in new members from the stores.

 

Moreover, Kate Hudson understands the need for content marketing in building any brand. The members get newsletters that are filled with curated outfits that easily convert to sales. By analyzing sales and trends from their website’s data, Fabletics can determine which products sell well in a particular area and offers them in their physical stores in that specific area. Fabletics encourages engagement with its immense number of followers on its social media platforms and stocks items that are popular and perform well with their followers. As a result as Gregg Throgmartin, President of Fabletics points out; it’s a lot simpler to satisfy customers when you are aware of them and what products they want.

March 2, 2017

Posted In: Fashion

Magnises Provides Impressive Credit Card Rewards

McFarland’s source of inspiration

McFarland was inspired by the desire to own an American Express Centurion card. He came across this card while having dinner with his friends. This desire prompted him to develop a card that pays the bills and grants one access to exclusive clubs and restaurants.

According to The Guardian, after that dinner with his buddies, Billy McFarland set out to find a way to implant a magnetic strip on a metal card. In an interview with CNBC, McFarland revealed that his company connects a credit card to the Magnises card through data transfers. When the transfer is complete, the Magnises black card is used as a formal platinum card. McFarland’s company also set up a mobile app. This app serves as a guide to exclusive events at discounted rates. Since it was launched, Magnises has attracted over 10,000 members in Washington D.C and New York City. McFarland’s goal is to conquer other cities on the West Coast.

Magnises’ membership and profitability

According to McFarland, Magnises membership is by referral. Before a person is considered a member, he/ she is invited to a Magnises event and is vetted by the other millennials. Magnises members get to decide if a person is social and fit for the club membership. After the vetting process is over, a prospective member is required to pay a registration fee of $250.

A Magnises card is not prone to legal risks since all the transactions go through the bank. Additionally, Magnises is not a credit card but a brand that networks people. McFarland further elaborated that his startup generates revenue through membership, organizing events, and the Magnises Club, and brand partnerships.

Magnises spends at least $70 on each member annually. Magnises partners include Samsung, Tesla, and Virgin. These partners contribute to the Magnises’ revenue by paying a licensing fee. Within the past year, this startup has raised a record $3 million in revenue.

February 4, 2017

Posted In: Magnises card, Samsung

Anthony Petrello: The Oil Drilling Guru

Anthony G. Petrello is the president of Nabors Industries, a Hamilton-based oil, natural gas, and geothermal drilling contractor. The company was unveiled in 1968, and it operates in Africa, America, Far East, and the Middle East. Petrello holds a Doctor of Jurisprudence degree from Harvard Law School and Bachelor’s & Master’s degrees in Mathematics from the acclaimed Yale University.

Career Journey

Tony’s business management career began in 1986 when he was appointed by Baker & McKenzie law firm as the head of its New York office. In 1991, he moved to Nabors Industries Ltd, and he was named the Company’s Chief Operating Officer. A year later, Petrello was promoted to the president position. In 2011, he became the company’s Chief Executive Officer. He served as the Deputy Chairman of Nabors Industries Ltd from 2003 to 2012 before becoming the chairperson in June 2012. On February 28, 2011, he joined Stewart & Stevenson, LLC and became the firm’s director, a position he holds to date.

Petrello’s record of accomplishments

Under the leadership of Mr. Petrello, Nabors has made remarkable achievements. In 2015, the company merged its completion and production services business with C&J Energy Services. This move allowed Nabors to renew its objective on drilling services and technologies. Consequently, the company has managed to grow its position in the global oil market. In the recent past, the company has diversified their oilfield services in The United States and Canada, developing international growth potential.

Nabors Industries Ltd. embraces innovation and cultural diversity. With Mr. Anthony Petrello as its CEO, the company has contracted and employed skilled personnel of distinct genders, continents, political ideologies, and cultures. Nabors cares about the safety of its employees. For this reason, all workers were provided with fire retardant coveralls. On top of that, a rescue kit, which can retrieve employees who fall in well-servicing derricks, was developed. The company has established camps for the employees working in remote regions to improve oil driving services. Today, Nabors boasts of more than 29,000 employees.

Promoting environmental sustainability

Air pollution is a major problem in the oil industry. Nabors Ltd. has developed the silica dust collection system, a new technology that has significantly reduced dust pollution. This system collects silica dust during offloading from the conveyor belt and during blending. This system also ensures that workers and the general public do not inhale poisonous crystalline silica.

Petrello’s engagement in charity work

Mr. Petrello is a leading philanthropist. Together with his wife, Cynthia Petrello, they donated over $5 million to The Neurological Research Institute. This donation helped the Institute in conducting research on neurological disorders.

February 4, 2017

Posted In: Business Expert

Offering Transportation Solutions For Central Texas

Mike Heiligenstein currently runs the CTRMA, and he is searching for new ways to aid with transportation across the state. He is quite aware of the challenges that are ahead for many people in the state, and he has ideas that will help those who must traverse the state for work. This article explains how Mike will change lives given his new ideas on the topic.

 

#1: Central Texas Is Sprawling

 

The state of Texas is massive, and the central area is quite large. There are open gaps in the CTRMA that must be addressed, and Mike believes he has options that will make the state easy to cross. The central counties in the state may be quite rural, and the state may add train service that will help residents go from their homes to the cities where they work.

 

#2: The Forums On The Topic

 

Mike has been quite open about talking to the public, and he has attended many forums on the topic to ensure he is giving all the information that is needed. He is sharing his ideas with the community to learn their reaction, and he is willing to take their accounts under consideration as the CTRMA works. They have quite a lot to do to make the state easier to travel in, and his work will help the citizens feel heard.

 

#3: Mike Is An Expert In The Topic

 

Mike is one of the few experts on the subject who will have the capacity to build up the state of Texas properly. He is ensuring the state is outfitted with the finest transportation options, and he wants the state to travel well without the use of too many cars. Keeping cars off the road is good for the environment, and Mike knows he is serving everyone in the state by being good to the planet, and he is putting on a better face for state government. Texas will do better for itself when it looks to the citizens.

 

The citizens of the state looking for ways to travel without the use of cars and long drives, and there is a new train system that may come to the center of the state. Mike Heiligenstein is the expert who will make the new transportation system come to life, and he knows there is a way to serve everyone with just one change to the way the state travels.

Learn more:

http://www.bizjournals.com/sanantonio/print-edition/2014/01/10/fifteen-minutes-with-mike.html

http://www.supplychaindigital.com/International-Bridge-Tunnel-and-Turnpike-Association/executives/Mike-Heiligenstein/31

January 24, 2017

Posted In: Texas