Alexandre Gama has been one of the biggest names in advertising since 1982, when he entered the advertising realm of Brazil. He earned a formal education in advertising and communication at the Armando Alvares Penteado Foundation.
After graduating in 1982, Mr. Gama was hired by Standard Ogilvy & Mather, working as a writer and content originator. In 1990, DM9 brought Alexandre Gama in, where he would stay until 1994. In 1996, Young & Rubicam brought Alexandre Gama in as their CEO and CCO. During that time, he also worked for Almap BBDO as a creative executive director. After 1999 rolled around, he formed Neogama, the eponymous advertising agency that quickly rose to be one of the most easily recognized in Brazil.
In the first three years Neogama was being operated, it was named the fastest growing organization of its kind in the entirety of Brazil. In 2006, Alexandre Gama was named one of the seven most important advertising professionals in Brazil by a board of his peers. That same year, he was also named Agency Director of the Year.