The athletic wear powerhouse called Fabletics has enjoyed explosive growth over the last few years. They have been able to expand their company to reflect over $250 million in growth in the last three years since their launch. They follow the business model of the parent company JustFab. Fabletics follows the same approach by offering the customer a monthly boutique on marieclaire.com which is a collection of clothing that is picked personally for the subscriber by the in-house style team. The customer is asked to answer questions regarding personal style and overall preferences.
Kate Hudson is scheduled to make an appearance at the Recode Commerce event this year to talk about how Fabletics has joined the ranks of some of the most technologically advanced retail companies in business today. One of the ways that their cutting edge technology assists them with business is that it allows them to target certain areas where particular styles are most popular and then tailoring the shipment to that area to fit the desires of the customers.
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Fabletics believes in providing the most up to date fashions for all age groups and sizes. They pride themselves on being all inclusive. That is part of the Fabletics brand that is so appealing to customers. The brand has become so sought after that brick and mortar stores have been opened in some cities and more are expected to open soon to meet customer demand. They rely on the technology that they use in conjunction with the website to determine that customer need and fulfill the demand where it warrants. Fabletics star is continuing to rise and continued growth is expected in the next several years. To date, Fablectics has become a household name with fans of the brand all over the country.