Social media has developed to become a potent tool. People can use social media to spread peace or hate message. However, the right individuals can control its power to share positive ideas and thoughts as well as changing the minds of others. Adam Milstein and Gila Milstein are pro-Israel philanthropists. The two founded the Milstein Family Foundation. The foundation just announced that they would be using social media to pass across a good massage. The foundation came up with a competition where people were asked to submit memes to Milstein Meme Competition. One of the conditions in the competition was that the text or image must endorse the cause of Israel as a country.
It is said that a picture communicates a thousand words and memes are also not left out either. When one comes up with the right combination of short imagery and text, the users of social media will spread it wide and far. A good meme will get an instant response from the viewer, varying from sorrow to happiness, anger to amusement according to Adam Milstein. The Milstein Family Foundation employed these reactions to allow the competition meme viewers interact in a new way with Israel. The happiness and amusement reactions were used to display Israel positively while the sad and anger responses displayed hypocrisy of anti-Israel sentiments and the cruelty of anti-Semitism.
The foundation had to find ways of generating interest in the completion. It came up with a modest graphic which had a text,”Where Zionism meets memesterism.” This was meant to motivate the creators to shove their talents to a higher level. The foundation also came up with another way to encourage the creators by awarding the best submissions with cash prizes. The first position in the competition would receive $500 while the second position would receive $250. Moreover, the following 15 positions would also receive rewards and recognition for their efforts.
Adam Milstein initially comes from Israel but currently stays in America with his family. He joined the commercial real estate business after earning his MBA from UCLA. Adam Milstein started as a sales agent and rose to become Hager Pacific’s managing partner.