Luiz Carlos Tabuco Cappi Expects A Better Economy In 2018

Luiz Carlos Trabuco the current president of Banco Bradesco will be vacating his seat on March 12, 2018 after the general assembly meeting which is slated for that date. His replacement, Octavio de Lazari Junior will still hold his current position as the president of the Bradesco Seguros Group.

Some other names including Octavio de Lazari Junior’s were nominated to fill the presidential position once the current president steps down from the cited executive position. De Lazari Junior worked for fifteen years at Banco Bradesco’s 12 de Outubro Branch located in Sao Paulo City. He forfeited his ambition to become a football player in order to work in the bank, which his father managed to clinch for him by requesting the bank manager to give his son a chance to try for the vacancy.

According to, Octavio de Lazari Junior managed to pass the test that the bank gave him and chose him to fill the said vacancy in the branch. He stated that he never dreamed that the day might come when he will become the president of Banco Bradesco. His only objective at the time he entered the institution was to advance himself in terms of studying, which he did along with working his way through the different units of the organization.

Read more: Bradesco anuncia Octavio Lazari no lugar de Luiz Carlos Trabuco

The immediate change of positions within Banco Bradesco happened due to the departure of Lazaro Brandao resigned as the Board of Director’s Chairman, and Luiz Carlos Trabuco Cappi who was already the bank president then had to take his place as chairman. From that time, the presiding bank president held dual positions until such time that a replacement can be appointed formally when the next general assembly came. It is a mandatory process within the Bradesco organization to choose succeeding leaders from the employees who are already working within the bank.

De Lazari Junior states that Bradesco warrants leadership and results, so he is committed to provide the continuity and legacy left by his predecessors, Lazaro Brandao and Luiz Carlos Trabuco Cappi, who were with him at the time of the press conference that would broadcast the bank’s change in presidency.

CEO Luiz Carlos Trabuco Cappi said that the selection process for the incoming bank president took quite a while to materialize. He disclosed that the upper management knew De Lazari Junior would be among the seven vice presidents who are going to be nominated, and his unique and profound experience set him apart from the competition.

While Brazil’s banking industry is quite optimistic about the 2018 economy, Luiz Carlos Trabuco Cappi and his successor underlined the importance of the pension reform. According to the former, the cited reform is the ultimate transformation that is needed so the government can come up with the expected overhead and other expenditures.

So, in his personal viewpoint, Luiz Carlos Trabuco Cappi adds that if the reform is not approved a disagreement would ensue and an agreement will not be reached. Nevertheless, interest rates indicate that the economy for 2018 will be a better one.

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Luiz Carlos Trabuco Cappi Leading Bradesco’s Next Phase

When the ten-year term of Marcio Cypriano came to an end, the boardroom and media discussions speculated about his successors. During Cypriano’s time as president, the market value of Bradesco increased six folds to $30 billion. The incoming Bradesco president would have to keep up with the growth as well as take the bank to the next level. The two-people hinted to succeed Marcio Cypriano were Jose Luiz Acar Pedro, then President of Bradesco’s investment banking unit and Luiz Carlos Trabuco Cappi, then head of Bradesco Seguros.

Over the last seventy-four years, Bradesco bank has had only four presidents. Luiz Carlos Trabuco Cappi is the current and fourth president of the bank. In 2009, when he took over the helm, the bank had lost its position as the leading private bank to rival Itau Unibanco. Also, the prevailing economic conditions in Brazil at the period impacted negatively on the returns and profitability of companies in the financial sector. In fact, Credit Suisse predicted that the average return on equity of Bradesco would decrease by 2.1% to 21.3% in the close of 2009.

Luiz Carlos Trabuco Cappi has known no other employer in the course of his over forty-year career life. At a tender age, he started as a clerk in the Marilia agency of the bank before being transferred to the headquarters at Sao Paulo. Luiz Carlos Trabuco Cappi’s first executive role was in 1984 when he became the director of marketing at the bank. As head of marketing made significant transformations on the publicity and image of the bank. He also served in other capacities including President of the bank’s private pension business between 1992 to 1998 and executive vice president of Bradesco Seguros from 1999 to 2003. He served on the board between 1999 to 2005.

In 2003, he rose to President of Bradesco Seguros. Luiz Carlos Trabuco Cappi’s stellar performance as the head of the insurance business influenced his appointment as President. He led Bradesco Seguros to become the top insurer in Latin America and have a market share of 25%. Also, Bradesco Seguros revenue contribution to the total incomes increased by 10% to 35% since 2003. Luiz Carlos Trabuco Cappi role at Bradesco Seguros also earned recognition from other stakeholders making him receive two Insurance Personality of the Year Awards. He often shared his optimism on the future of the insurance field in Brazil stating its importance in maintaining social welfare.

As Luiz Carlos Trabuco Cappi began his term in 2009, the general expectation was that he would pursue strategies for growth and competitiveness. Analysts opined that his efforts would be towards reclaiming the number one spot in the banking rankings in the country. However, Luiz Carlos Trabuco Cappi stated in an interview that his primary goal was to ensure that the bank offered excellent products and services in all locations. As such, his strategies focused on improving internal efficiencies, pursuing organic growth, increasing as well as enhancing product and service offerings.

Within the first year in office, Luiz Carlos Trabuco Cappi introduced a corporate university that would basis for handling appointments and promotions for employees and executive. He regularly gathers executives to share knowledge, to exchange ideas and collect feedback that would help the company move to the next level.

One of his significant contributions to the companies that also earned him the Entrepreneur of the Year in Finance award was the acquisition of HBSC Brazilian subsidiary. The $5.2 billion transactions done in 2015, increased the Bradesco’s branch network, the number of account holders, investment portfolio, and the overall net worth. Also, the deal strengthened the market influence of Bradesco and narrowed the differences between the bank and Itau Unibanco.

In the coming years, more is expected from Luiz Carlos Trabuco Cappi even as Bradesco continues to grow.

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