In the cosmetic industry, Lime Crime is making a trend with their products which are known as for their vegan and cruelty-free products. The trendsetter in the beauty and cosmetics industry recently announced they had purchased Tengram Capital Partners. Tengram Capital Partners is one of the leaders in the private equity industry with the primary responsibility of focusing on branded retail and consumer organizations. Stacy Panagakis was the General Manager of Fresh, but after the acquisition of the private equity firm, he was appointed the Chief Executive Officer of the company.
Lime Crime was established in 2008 by two hard-working entrepreneurs Doe Deere and Mark Dumbelton. After the foundation of Lime Crime it became one of the favorite beauty organization among the fashion lovers, it is a native digital brand and an innovator in the industry. Lime Crime has worked their way to the top through innovation, and creativity. The cosmetic firm does not only create trending beauty products, but they have also been on the front line to encourage self-courage, and they have redefined beauty. Their various products which include diamond crusher lip toppers, unicorn lipstick, and the most recent product unicorn hair have taken the beauty industry by storm.
Ever since the inception of Lime Crime, the firm has expanded, and it is now considered among the international organization with their products being available in Los Angeles, London, and Singapore. Lime Crime products are on high demand in retail cosmetic stores among them Ulta.com, Bloomingdales, and Riley Rose. It is anticipated that the acquisition of Tengram Capital will be of a significant to help the growth of Lime Crime. Tengram will improve the cosmetic group to develop products that will not only meet their customer’s expectations but also exceed their anticipation. Lime Crime is considered to be the first digital company, and it will continue to center on their flagship Limecrime.com.