CEO Zeco Auriemo Turns JHSF Into A Luxury Real Estate Developer

JHSF is a Sao Paulo, Brazil-based real estate firm. It builds shopping malls, residential towers, hotels, and airports. It was started in 1972 and is now led by its Chairman of the Board and Chief Executive Officer Zeco Auriemo. Since taking over as the top executive he has focused this company on building luxury properties. In addition to building luxury properties in Brazil, he has also built them in Uruguay and the United States.

The largest property that Zeco Auriemo has built is the Cidade Jardim complex, check (Istoedinheiro.com) property development was established in 2006 and it includes three office towers collectively called the Cidade Jardim Corporate Center. It also has Parque Cidade Jardim which includes nine condominium towers. The center of this complex is where Shopping Cidade Jardim is located.

Shopping Cidade Jardim has many luxury retailers as tenants. Among these retailers are Brookfield Donna, Canal Concept, Cartier, Valentino, Jou Jou, and Kika Simonsen. It also features high-end dining from restaurants such as Anusha, Braz Trattoria, L’entrecote De Paris, and Le Pain Quotidien. One of its latest tenants is Rene Caovilla which is a luxury Italian shoe brand founded by Edoardo Caovilla. When this store first opened, Mariana and Zeco Auriemo held a dinner to celebrate it which included this founder as well as other important guests like the Prince of Monaco, Anna Claudio, Flavio Rocha, and Gilberto Miranda.

Zeco Auriemo has an engineering degree he earned at the Faculty of Engineering, Sao Paulo. He started working for JHSF when he was just 17 years old. At that time he led their parking administration business. He was still under 30 years of age when he became the top executive of this company. Since that time he has built other shopping malls, like Shopping Metro Santa Cruz, and has also built one of New York City’s most celebrated condominium towers in addition to other properties.