The Different Models of Business And the Business Model of Fabletics

There are tons of different business models in the industries. This makes it easier for people to find something that is going to make them money. There are tons of different business models that are in effect today. Among these business models are online business models and brick and mortar business models. One example of an online business model is Fabletics. This brand utilizes different methods for making its money. For one thing, it is trying to save its customers some money while bringing them some of the greatest and most unique designs in fashion. Therefore, all of the different high designs of fashion is going to be affordable to more types of people.


One of the best aspects about Fabletics’s business model is that it allows people from multiple locations to use this service. When compared with companies that do all of their business at a location, this is a great advantage because not everyone lives near a location of the business. This is one of the reasons that many established brick and mortar businesses are doing a lot of their business online as well. Many people are turning online to do their shopping. However, there is still a healthy amount of people that will interact with the company on location as well.


Perhaps the best approach is one that Fabletics is doing which is setting up physical locations to go along with the online retailer. This maximizes the profits that it can earn. This also allows Fabletics to compete more with Amazon. For one thing, Amazon is a completely online venture. However, it is also one of the leaders in the fashion industry. The only thing is that there is no physical location. However, its delivery system is hard to beat. Fortunately, Fabletics has some kind of trick that makes it stand toe to toe with Amazon.


One trick that Fabletics has is called the reverse showrooming technique. This technique focuses more on the customers and handles everything according to what they want. One way they do this is by offering customers the Lifestyle quiz. This works because it lets the brand know what its customers want and provides it for them. As a result, Fabletics sells a higher percentage of its products than other fashion retailers.

Manaira Shopping Mall: A Brilliant Place by Roberto Santiago

Roberto Santiago is considered a great Brazilian entrepreneur who built the most amazing shopping mall in the city of Joao Pessoa. The name of that shopping mall is Manaira Shopping Mall which is equally popular among residents as well as tourists. Roberto Santiago was born on 16 July 1958 in Joao Pessoa, and he has a great passion for his native city. For his basic education, Santiago was sent to the Pio X-Marist College. For professional education, he attended the University Center for Joao Pessoa where he studied Business Administration. He joined Café Santa Rosa to begin his professional career. His employer company had a good reputation for manufacturing utilization and decoration products with the help of unique techniques. Roberto Santiago worked in different companies and learned how to make money by running a successful business. He used his knowledge and experience to build the most beautiful and amazing mall in the city’s heart. He is also a sportsman who won many kart and motocross championships.

Today, Manaira Shopping Mall is not only the largest shopping in Joao Pessoa but also the best one. It is famous for many of its features especially the friendly environment. There is everything for everyone like leisure, fun, and comfort. Roberto Santiago’s native city is popular in the world for its amazing sunset, beautiful beaches, and delicious cuisines. He felt that the city lacked a unique shopping mall which could add to its popularity. Therefore, he started to work on the concept of Roberto Santiago Manaira Shopping Mall. Today, it is the center of entertainment and fun in the city, and people especially families love to visit it. It offers everything that one could think. One can find here bowling alleys, electronic amusement park, ballroom, and movie theaters. The cinema at the Manaira Shopping Mall is a great attraction for everyone. It has over ten rooms, and all of them are equipped with the latest instruments. The cinema’s room is categorized as 3D rooms and VIP rooms. The seating arrangement is like a football stadium. Just outside the cinema, there is a bar where one can find drinks, candy, and gourmet popcorn.

The electronic amusement park at the Manaira Shopping Mall is given the name of the game Station by Roberto Santiago. There are two-hundred games installed on an area of eighteen hundred square meters. Gourmet Space is another popular section of the mall where one can enjoy hamburger and steakhouse. The Food Court is the best place to enjoy a variety of rich cuisines. The Domus Hall is the biggest concert hall in Joao Pessoa, and it is located on the rooftop of the mall. The entire area of the hall is air-conditioned, and it is equipped with the latest acoustic instruments. Read more on

The Reverse Showroom Technique And How It’s Made Fabletics Successful

Fabletics, the Kate Hudson’s workout clothing line, has taken the fashion industry by storm and with good reason,-it offers a broad range of quality and highly fashionable fitness clothes at an affordable price. Their workout clothes are not only stylish but also comfortable, easy to clean, non-fade, and hold up their shape. Fabletics competes with high-end fitness apparel companies like Lululemon and Athleta and offers the same high quality at half the price, a strategy that has endeared it to its users.


Most brands don’t focus on the after-sale service as much as Fabletics does. Fabletics enjoys rising popularity due to its innovative monthly subscription model. On signing up, users are asked to take a short survey on their preferred workouts and style. This data is then used to curate fitness outfits for the user. Most users prefer the VIP membership of $ 49.95 per month that comes with a complete $25 outfit on signing up. Fabletics offers discounts, custom fit clothing, and free shipping to its VIP members. Members can choose the ‘skip the month’ option if they opt not to buy anything that month.


In an era where e-commerce stores are sprouting like mushrooms, it comes as a surprise that more than 50% of consumers still prefer to shop in physical stores according to the 2016 Goldman Sachs’ DotCommerce Report. Most apparel consumers prefer the flexibility of experimenting with different textures, colors, and testing for a fit that comes with shopping in brick and mortar stores as compared to online stores.  It is looking to build more stores in the coming year. In a recent report, The Fabletics team attribute their immense success to perfecting the ‘reverse showroom strategy’ used by Apple and Warby Parker.


Reverse showroom strategy involves targeting consumers who browse online for products but purchase them in brick-and-mortar stores. This technique has seen the overall increase of Fabletics members, increased brand loyalty, and better relationships with the local markets. Fabletics has integrated their website and local stores so seamlessly that when trying clothing in a local store, the information is stored in the website’s shopping cart. This has led to an increase in new members from the stores.


Moreover, Kate Hudson understands the need for content marketing in building any brand. The members get newsletters that are filled with curated outfits that easily convert to sales. By analyzing sales and trends from their website’s data, Fabletics can determine which products sell well in a particular area and offers them in their physical stores in that specific area. Fabletics encourages engagement with its immense number of followers on its social media platforms and stocks items that are popular and perform well with their followers. As a result as Gregg Throgmartin, President of Fabletics points out; it’s a lot simpler to satisfy customers when you are aware of them and what products they want.