Lori Senecal; An Iron Woman who Has Greatly Impacted the Advertising World

Born in Montreal, Canada, Lori Senecal is an iron woman who has indeed made her mark in the marketing and advertising world. Lori Senecal is the Global Chief Executive Officer of Crispin Porter + Bogusky. Crispin Porter + Bogusky is an advertising agency that was founded by Sam Crispin in 1988. Later on, Sam Crispin went into partnership with Alex Bogusky and Charles Porter. Hence the name Crispin Porter + Bogusky.

Headquartered in Boulder, Colorado, United States of America, Crispin Porter + Bogusky has worked with numerous top clients in the world. BMW, Burger King, American Airlines, and PayPal are some examples of these firms. Furthermore, CP+ B has won numerous awards including the “Agency of the Year” which it has won 13 times.

Senecal is a great mind when it comes to developing advertising techniques. Mainly she comes up with innovative advertising strategies that help businesses solve their problems. This is what made her get to where she is today. As the global C.E.O of CP+ B, Lori oversees the growth of the agency and its expansion across the globe. She also co-ordinates 10 CP+ B’S international offices and steers the development of the brand.

An alumnus of McGill University, Lori Senecal has worked with companies like KBS and McCann Erickson before joining CP+ B. So good was Lori at her job that she was one time served as the President of McCann Erickson’s New York Office. There she helped brands like Coca-Cola and X box develop successful advertising strategies. Furthermore, it is through the creative and relentless input of Lori that now KBS is a global firm with over 800 employees.

That is not all, Lori Senecal continues to build brands and leave a legacy under her name. While at CP+ B, one major contribution Lori Senecal will be remembered for is the deal with American Airlines that CP+B snatched from TM Advertising. Lori who ascended to the Position of global C.E.O of CP+B in 2015. Will be stepping down from the position. All in all, she has made a mark in the firm and the advertising world. Follow Lori on Twitter.

http://www.adweek.com/tag/Lori-Senecal/

November 23, 2017

Posted In: Female Entrepreneurs

Tammy Mazzocco and Her Real Estate Prowess

Tammy Mazzocco has become a seasoned professional in the real estate industry. She knows what it takes to get a house ready for the sale, and she also knows what potential home buyers need to do in order to buy a home. She has helped many of her clients get into the homes that they desire, and she has stated that the core of her business comes from those that have given her contact information to their own friends. More details can be found on LinkedIn.

This shows a level of comfort and praise for what she is doing. Tammy Mazzocco has become one of the best real estate agents for people that are picky about where they live and the type of designs they are interested in for their home. Tammy takes the time to help these people carve out a game plan for getting the type of home they want that falls within their price range. Tammy has been very adamant about building a better business model for real estate and her business in general. You can visit Inspirery for more info.

She always believes in taking the time to meditate and work through her business plan, and she makes a habit of writing goals down. She believes that she has the ability to sell more homes and fulfill the needs of more clients when she is focused on goals that she has written down. She started in the real estate arena as an assistant, but she took the time to study and make getting her real estate license her goal. Now she is an expert in the arena and she is able to pass down her knowledge of what is needed in order to acquire a home quickly. Tammy Mazzocco is a person that has become familiar with real estate because she has sold a lot of it in Central Ohio.

See more: https://www.mapquest.com/us/ohio/business-new-albany/tammy-mazzocco-re-max-consultant-group-371229269

May 29, 2017

Posted In: Female Entrepreneurs