Lori Senecal; An Iron Woman who Has Greatly Impacted the Advertising World

Born in Montreal, Canada, Lori Senecal is an iron woman who has indeed made her mark in the marketing and advertising world. Lori Senecal is the Global Chief Executive Officer of Crispin Porter + Bogusky. Crispin Porter + Bogusky is an advertising agency that was founded by Sam Crispin in 1988. Later on, Sam Crispin went into partnership with Alex Bogusky and Charles Porter. Hence the name Crispin Porter + Bogusky.

Headquartered in Boulder, Colorado, United States of America, Crispin Porter + Bogusky has worked with numerous top clients in the world. BMW, Burger King, American Airlines, and PayPal are some examples of these firms. Furthermore, CP+ B has won numerous awards including the “Agency of the Year” which it has won 13 times.

Senecal is a great mind when it comes to developing advertising techniques. Mainly she comes up with innovative advertising strategies that help businesses solve their problems. This is what made her get to where she is today. As the global C.E.O of CP+ B, Lori oversees the growth of the agency and its expansion across the globe. She also co-ordinates 10 CP+ B’S international offices and steers the development of the brand.

An alumnus of McGill University, Lori Senecal has worked with companies like KBS and McCann Erickson before joining CP+ B. So good was Lori at her job that she was one time served as the President of McCann Erickson’s New York Office. There she helped brands like Coca-Cola and X box develop successful advertising strategies. Furthermore, it is through the creative and relentless input of Lori that now KBS is a global firm with over 800 employees.

That is not all, Lori Senecal continues to build brands and leave a legacy under her name. While at CP+ B, one major contribution Lori Senecal will be remembered for is the deal with American Airlines that CP+B snatched from TM Advertising. Lori who ascended to the Position of global C.E.O of CP+B in 2015. Will be stepping down from the position. All in all, she has made a mark in the firm and the advertising world. Follow Lori on Twitter.