Jose Auriemo Neto Expands JHSF

JHSF Participações S.A. is a leading Brazilian real-estate company, specializing in both residential and commercial incorporation. Since its founding in 1972 the company has evolved. In the early 1990s the two founding brothers Fabio and Jose Auriemo had a strong disagreement and divided the company in two with one of them taking full leadership of one of the companies. (The brothers made up seven years later, but while on good terms today have kept their companies separate.) However, it has always been enormously successful in the real estate scene.

Today it has grown to have offices and projects throughout Brazil and outside Brazil in Punta del Este, Uruguay, Miami, and New York. Today it has four primary units: Shopping Center, Incorporation, Fasano Hotel & Restaurants, and Airport. It not only develops its projects, but it leads and operates them as well. Today, JHSF is led by its CEO, Jose Auriemo Neto (His friends and family refer to him as Zeco). He had been with the company since the early 90s when he was 17. At that time he had just graduated high school and went to college to obtain a degree in Engineering with the intention of pursuing a career in it.

However, he shortly afterward decided to follow in his father’s footsteps at JHSF (His father, Fabio Auriemo, was CEO and co-founder of the company). Prior to assuming the leadership position when his father retired, Jose helped JHSF enter the retail and then luxury retail sector in the late 90s to late 2000s. Their first luxury mall was called Parque Cidade Jardim. It is a massive complex that includes not only the 180-store mall, but also nine residential towers, four office buildings, hotels, academies, gyms, various other commercial buildings, and lots of open-air environments. To know more about him click here.

It opened with top names like Daslu, Reebok Academy, Empório Fasano, Cinemark Casa do Saber, Armani, Louis Vuitton, Ermenegildo Zegna, Montblanc, La Perla, and Longchamp. Two other very popular such malls are Shopping Metro Santa Cur and Shopping Metro Tucuruvi. As mentioned not long after all of this, Fabio retired from his position and his son became CEO. This took place when he was still under 30-years-old. And he has since successfully signed many more to further luxury malls. Auriemo has also led JHSF to purchase the Fasano hotel and restaurant chains. JHSF also gets a very hefty rent from the Brazilian law firm, Pinheiro Neto.

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