Doe Deere is known as a cosmetics genius. She is the woman that has come and changed the whole makeup industry, and the praise has continued because she is so unique. It is goes without saying that her brand is thriving, but many people don’t understand how she is doing this without a mainstream advertising campaign. That may be the most interesting thing about her. She doesn’t have the high dollar commercials or the print ads that make people stop and stare. Doe Deere is a genius in that she realized that she didn’t need any of this. She may be the first cosmetics CEO that has realized that the Internet, a free vehicle for building an audience, is all that one really needs to maximize their return on investment.
The best thing about a company like Lime Crime, the company that Doe Deere founded, is that it is connected to a social media atmosphere. Women are praising this company. They are talking with one another and giving this brand high accolades online. More than a million people are connected to the Lime Crime Instagram profile. This is something that Doe Deere hyped up in the beginning, and she has continued to do this. That is what makes this cosmetics line that she launched so valuable.
Many people will get started with the Internet advertising in the same way that Doe Dree has done. The problem is that most entrepreneurs do not stick with this. They try to spread their advertising over multiple sites and apps and fail to maintain a level of consistency. When they fail to update their Facebook or Twitter accounts their potential customers will lose interest. These customers will roam until they come across someone else that has created a new and interesting concept. The thing that has helped Doe Deere is her passion about her brand. She has made sure that she has stuck with this brand over the years.
There definitely has been a lot of talk about this brand. It has become the thing that people look forward to seeing because the colors are bold and out of the ordinary. This is the personality that Doe Deere has as well. Her demeanor intrigues customers and gives them some entertainment. Her style tips provide consumers with new options for their wardrobe. All of this helps her promote her cosmetics brand to the wired millennials.
Visit www.doedeere.com for more details.
JiRe10 March 24, 2017
Posted In: Women in Business