Desiree Perez also commonly known as just Dez, is an ambitious and smart business lady who has created a name in the music industry for her power negotiation skills and problem solving techniques. She has ran negotiations and major contracts for her company ROC Nation that is ran by her husband and proven her skills beyond any measurable doubts that she is the perfect candidate for Tidal, a music streaming app created by Shawn ‘Jay Z’ Carter.
Tidal has been in operation for a while and has changed its management team as the executives have been stepping down continuously leaving the company disorganized and affected. However, the founder and now the primary executive Jay Z is determined to bring back his business into prosperity. Jay Z sought the services of Desiree Perez, a close associate for close to twenty years to run the company’s negotiations and contracts.
Desiree Perez is determined to restore Tidal as well. Her plan involves bringing in more memberships and fans to sign in for the app. Through streaming old, new and exclusive music through the app, Perez believes that will get their target market interested in the app and go for it. Also, she has helped bring in artists to get their music played on Tidal so that they can save the company and get more people signing up.
Jay Z’s Tidal has been going through a hard time lately. Even with Beyonce, Kanye West and Rihanna’s hits have been given exclusive air, the company has been struggling. However, Jay Z knew exactly who would help give the company restoration that it needs. Desiree Perez, having made multi-million dollar contracts for Roc Nation she was the perfect person for the job. She has entered Tidal through various contracts over the last year which are seeing Tidal spring back. She is also running several offers for the company finding the best financier for Tidal as the company needs partnership for it to thrive.
Desiree Perez is a force to be reckoned with. Her communication and negotiation skills are some of the skills that define her. She is a sought out negotiator and continues in her pursuit to save Tidal.