On the Upper East Side, just off Madison Avenue, one of the world’s centers for advertising agencies, Brazilian businessman José Auriemo Neto has purchased a four-storey building with plans to convert it to a 15-storey residence, refer to (Netnoticia.com) . It was originally designed by Samuel A. Warner and completed in 1871. Contemporary plans are a newer, Art Deco-inspired brick-and-limestone design.
JHSF purchased the 815 Fifth Avenue mansion at auction for $32 milion in 2012 from investor Robert Haskell and contracted American architect Timothy Greer of TP Greer Architects, who managed building approval after submitting three sets of plans to Manhattan’s Historic Landmarks Committee.
Plans show living spaces the full 25 feet across the building and 3,700 square feet, overall, for each apartment.
This is the first time JHSF has worked with a developed market, and this may be more a case of market testing and positioning beyond its existing luxury shopping and hotel businesses than financial returns.
José Auriemo Neto began at JHSF Participações SA, his father’s real estate and business company, in 1993 after graduating from the Fundação Armando Alvares Penteado (FAAP) University in São Paulo and, subsequently, created Parkbem, JHSF’s parking services company, click glamurama.uol.com.
He branched out, developing Shopping Santa Cruz, JHSF’s first shopping center. He has operated as the company’s CEO and overseen JHSF’s signature Cidade Jardim shopping complex in São Paulo, opening its first luxury outlets for Jimmy Choo, Hermès and Pucci, as well as overseeing Bela Vista in Salvador, Metrô Tucuruvi and Ponta Negra shopping center in Manaus. In 2012, JHSF also opened the first outlets in Brazil for Valentino and Red Valentino.
José Auriemo Neto is currently serving as chairman of JHSF Participações SA, and, in spite of a 2016-17 downtrend in the Brazilian luxury sector, JHSF has registered year-on-year 2.3 percent growth and 16.1 percent gross profit.