The Different Models of Business And the Business Model of Fabletics

There are tons of different business models in the industries. This makes it easier for people to find something that is going to make them money. There are tons of different business models that are in effect today. Among these business models are online business models and brick and mortar business models. One example of an online business model is Fabletics. This brand utilizes different methods for making its money. For one thing, it is trying to save its customers some money while bringing them some of the greatest and most unique designs in fashion. Therefore, all of the different high designs of fashion is going to be affordable to more types of people.

 

One of the best aspects about Fabletics’s business model is that it allows people from multiple locations to use this service. When compared with companies that do all of their business at a location, this is a great advantage because not everyone lives near a location of the business. This is one of the reasons that many established brick and mortar businesses are doing a lot of their business online as well. Many people are turning online to do their shopping. However, there is still a healthy amount of people that will interact with the company on location as well.

 

Perhaps the best approach is one that Fabletics is doing which is setting up physical locations to go along with the online retailer. This maximizes the profits that it can earn. This also allows Fabletics to compete more with Amazon. For one thing, Amazon is a completely online venture. However, it is also one of the leaders in the fashion industry. The only thing is that there is no physical location. However, its delivery system is hard to beat. Fortunately, Fabletics has some kind of trick that makes it stand toe to toe with Amazon.

 

One trick that Fabletics has is called the reverse showrooming technique. This technique focuses more on the customers and handles everything according to what they want. One way they do this is by offering customers the Lifestyle quiz. This works because it lets the brand know what its customers want and provides it for them. As a result, Fabletics sells a higher percentage of its products than other fashion retailers.

August 3, 2017

Posted In: Fashion