The lawsuit filed by Match Group, which is the author of the favorite dating app called Tinder filed its lawsuit against Bubble in early March. On the other hand, Whitney Wolfe, founder, and creator of Bumble countered filed a lawsuit against Match Group on March 28, 2018, in Austin, Texas, which is the headquarters of Bumble. The facts are that Match Group says in the lawsuit that Bumble uses two different design similarities between Tinder and Bumble. The trial of Match Group against Bumble says that these similarities were taken when Stephanie Wolfe was then working at Tinder. Whitney Wolfe Herd was a co-founder of Tinder, but later sued tinder for sexual harassment and left the company to found her dating service. Now, Match Group is saying that Whitney Wolfe Herd being sued for copyright infringement. On the other hand, Whitney Wolfe Herd has filed a lawsuit, but not about the Match Group filing against copyright infringement, but Whitney Wolfe Herd is claiming that Match Group is interfering with its business by entering in talks of acquisition. Match Group has been very successful and owns 45 different brands. Most of Match Group’s brands are in the dating space. Match Group have been in acquisition talks with Bumble. The exact day the case will go to court is unsure. What seems clear is that Whitney Wolfe Herd has responded to Match Group lawsuit with a full-page ad in the New York Times on March 20, 2018.
The New Yorker ad states Bumble will not be intimidated. The CEO of Bumble, Whitney Wolfe Herd, says her company will not be bullied or intimidated. Bumble will not sell to Match Group. Herd calls Math Group’s tactics to bully Bumble into an acquisition. She says her company “swipes left;” that is, blocks the suitor from going any further in attempting to attract the woman with whom he has an interest. Herd attended Southern Methodist University and majored in International Studies. Later in her career, after leaving Tinder, she was approached by the founder of Badoo and offered to help fund the plans for developing Bumble.